The Pure Lifestyle Initiative (China)
Much of my media work revolves around the concept of 'Pure Lifestyle,' a wellness initiative I launched in 2020. Rather than being a rigid set of rules or just another trend, Pure Lifestyle offers mindful guidance. Its purpose is to inspire individuals to find their unique path to optimal health, one that caters to the needs of their mind, body, and soul, instead of merely conforming to mainstream norms. Today, Pure Lifestyle has gained significant attention and sparked discussions within the nutrition, health, and wellness industries in China.
Collaborations with industry leaders
I believe that making a meaningful impact on people's health and wellness necessitates a collective effort involving multiple stakeholders. When health guidance is provided by industry leaders, it often gains wider understanding and acceptance. With this in mind, I periodically collaborate with experts in the food, health, and wellness industries. Our goal is to disseminate vital health messages, aiming to positively influence everyday health practices. In this video, I partnered with Oatly* for a media campaign that highlights Pure Lifestyle and clean eating. Our focus is to raise awareness about the importance of eating whole foods and to educate consumers on the value of habitually reading food labels.
*Oatly is a revolutionizing dairy alternative brand that excels in sustainability and innovation
Interviews with health and wellness icons
Beyond collaborating with influential companies to effect change, I also engage with industry icons, inviting them to share their health and wellness journeys in interviews. I hope to inspire my audience to better understand their own health needs after learning from the experiences of people they admire and look up to. For instance, I had the pleasure of interviewing Miranda Kerr. We delved into topics of personal development, health, and wellness, focusing on empowering and motivating young professional women.
*Miranda Kerr is an internationally renowned model and entrepreneur who advocates passionately for wellness and holistic health
Holistic and functional nutrition recipes
A significant portion of my media content, is dedicated to healthy, quick, and easy recipes, specifically tailored for young, busy professionals. These individuals often find themselves pressed for time and may lack the know-how to prepare nutritious meals. This sample video exemplifies my effort to make meal preparation both enjoyable and nourishing. By simplifying the cooking process, I aim to help these professionals effortlessly meet their nutritional needs, even during a hectic week.
Health & wellness education content
I have produced a vast array of health education videos, guiding my audience through nutritional choices grounded in scientific research. My belief is that the effectiveness of health education heavily relies on the accessibility and practicality of the educational materials provided. Health information loses its value if it is not easily comprehensible or applicable. Bearing this in mind, I consistently strive to present my complex, science-based content in a manner that is easy to follow and practical to implement. For instance, this particular sample video is created to concisely guide viewers through optimal dietary practices for maintaining eye health, including daily meal suggestions.
Health Food product development
While not engaged in content creation, I dedicate myself to the development of various healthy food products, focusing on making nutritious eating both accessible and convenient for daily life. A highlight of these endeavors is my collaboration with Perfect Bowl. Together, we pioneered China's first line of ready-to-eat frozen healthy meals, a venture realized in partnership with a former R&D chef from China's most prominent chain of healthy eateries. We successfully introduced a diverse range of eight flavors. This innovative grain bowl collection not only became the top-selling product in its category on one of China's premier e-commerce platforms but has maintained its lead even amidst increasing competition from other companies venturing into similar product lines.
Mindfulness and healthy eating workshops
Many health and wellness practices are easier said than done, and achieving mindfulness in our meals and inner being is a prime example. I firmly believe that a fulfilling life stems from being mindful in every moment, including those often taken for granted, like eating. To facilitate this, I occasionally conduct mindful eating workshops. These sessions provide an opportunity for my community to truly experience the transformative power of mindfulness and to learn practical ways of integrating this wisdom into their everyday lives.
Other publication involvement
I work with a range of publications, including magazines and podcasts, to extend the reach of health and wellness awareness beyond my media platform. These partnerships enable me to convey complex health information using diverse forms of creative storytelling, thereby effectively reaching and positively impacting a broader audience. To see more of my featured work and publications, please visit the press page.
To see more of my work, please visit my media accounts listed below.
